Ebay Photography The Smart Way: Creating Great Product Pictures That Will Attract Higher Bids And Sell Your Items Faster

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图书介绍

Perhaps the most important key to success for sellers on eBay is providing good photographs of their products. In eBay Photography the Smart Way, eBay expert Joseph Sinclair teams up with professional product photographer Stanley Livingston to give readers easy-to-follow instructions for taking better pictures, helping them show off their products to the greatest possible effect. Paving the way for higher profits, the book shows how to:

* shop for and buy a digital camera
* shoot any kind of product
* photgraph and display entire product inventories
* create great thumbnails
* process photos with image editors
* use angles, lighting, studio props, and backgrounds
* organize process and work flow

On eBay, better pictures mean higher sales. eBay Photography the Smart Way reveals how to take great photos that give customers the confidence to buy online what they can\’t see in person.

About the Author
Joseph T. Sinclair (Vallejo, CA) is the author of eBay Business the Smart Way; eBay Motors the Smart Way, Building Your eBay Traffic the Smart Way and eBay Global the Smart Way. One of the world\’s foremost eBay experts, he has been interviewed by Entrepreneur magazine as well as on more than 100 radio programs.

Stanley Livingston (Ann Arbor, MI) has had a 40-year career as a professional product photographer, serving scientific instrument, automotive, and other manufacturers.

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As a regular e-bayer, I\’m always looking for a competitive marketing edge. This book clearly points a way to gain that edge by differentiating my offerings from a large majority of my competitors. I\’ve often thought that most photographs used in e-bay marketing are mediocre, at best, my own included. When I see a good e-bay photographic presentation, I recognize the selling power that it represents, but I have rarely accomplished it myself. Sinclair and Livingston have produced a terrific book. If you read it and apply the material, almost anyone can produce \”above average\” photographs for their e-bay marketing. The book is a quick-read, but provides an excellent reference souce for later application of the material it contains. I\’ve read a couple other e-bay books by Joe Sinclair and one thing I like about all these books is that they have a nice clean easy-to-read layout. Each chapter in this book has substantial stand-alone value. A chapter that may be a trinket to you might be a treasure to me, and vice versa. In total, however, the book will have great value to any serious e-bay marketer. If \”a picture is worth a thousand words\”, then several very good pictures make a powerful e-bay sales presentaion, indeed. My conclusion … a great book, complete, perfect for practical application.

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