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In the New Economy, intelligence will be essential for firms to gain competitive advantagenot just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this book, Rothberg and Erickson demonstrate how corporations can combine their competitive intelligence gathering with their internal knowledge management gathering into one dynamic system. Using real-world cases from the corporate world, the authors show how the strategic use of this combined system generates measurable competitive advantage. Topics covered include how be develop your strategy for sharing and gathering knowledge across the value chain, sustainable product development and innovation, manufacturing improvement, CRM and marketing, and developing a corporate-wide global knowledge strategy.

*The first book to show how competitive intelligence practices can add value to knowledge management systems
*Written for practitioners, the book is filled with real examples from the corporate world
*Demonstrates how corporations can use internal and external information gathering strategically to gain competitive advantage


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1. From Knowledge to Intelligence: Creating Competitive Advantage in the Next Economy
2. Managing Knowledge For Sustained Competitive Advantage
3. Managing.Knowledge.For.Sustained.Competitive.Advantage
4. Managing Knowledge for Sustained Competitive Advantage
5. Managing Knowledge for Sustained Competitive Advantage
6. Competing in a Service Economy: How to Create a Competitive Advantage Through Se
7. Smart Talent Management: Building Knowledge Assets for Competitive Advantage
8. Creating Collaborative Advantage Through Knowledge and Innovation
9. Managing Knowledge for Sustained Competitive Advantage : Designing Strategies fo
10. Strategy As Action: Competitive Dynamics and Competitive Advantage

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